LLAMA Webinar: What Drives and Guides Us — The Importance of Developing a Personal Philosophy of Librarianship

Posted July 14, 2017 by freuland
Categories: Uncategorized

Brandy R. HorneMany librarians report feeling passionate about their chosen profession, but have you ever asked yourself exactly why? What are your personal values that make working in the library field so rewarding? Knowing the answers to these questions and being able to articulate them as a personal philosophy can help you focus your efforts, give you a rubric by which to assess your effectiveness, and help identify opportunities for growth and improvement.

The Library Leadership and Management Association (LLAMA) will present “What Drives and Guides Us: The Importance of Developing a Personal Philosophy of Librarianship,” on Wed., July 26, at 1:30 – 3:00 pm (Central time). This webinar will discuss the importance of having a philosophy of librarianship, how our philosophies guide our work, and what resources can help librarians begin to explore and articulate their own specific philosophies.

By the end of this webinar, participants will learn:
-What a philosophy of librarianship is and what it should entail.
-Why it is important and helpful to have a philosophy of librarianship.
-How philosophies of librarianship can be tailored to specific types of libraries, positions, and/or specific communities.
-About the different resources available for developing and articulating their own personal philosophies of librarianship.

Who Should Attend: All librarians and library leaders

Presenter: Brandy R. Horne, Instruction/Reference Librarian; Assistant Professor, University of South Carolina, Aiken, South Carolina

Registration fees: LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239; Student: $29
Register online: http://tinyurl.com/3zhtecm
Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing

Tech Requirements: This webinar uses GoToWebinar software, which may require a small download.

For questions about this webinar or other LLAMA programs, contact: Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.

LLAMA Webinar: Library Space Planning — Using Knowledge Management Principles for Success

Posted June 30, 2017 by freuland
Categories: Uncategorized

The Library Leadership and Management Association (LLAMA) will present “Library Space Planning — Using Knowledge Management Principles for Success,” on Wed., July 19, at 1:30 – 3:00 pm (Central time). This webinar will present change management approaches using proven library planning methodologies: problem solving, measuring project attributes, recognizing and discriminating between contingencies, and other related workflow operations.

Change management is one of LLAMA’s 14 Foundational Leadership Competencies.

By the end of this webinar, participants will understand how to use knowledge management strategies to:

-Develop social capital
-Measure communities of practice
-Measure project attributes
-Use emotional intelligence methods for planning and operating library services

Who Should Attend:  All librarians or library leaders interested in effective library space planning.

Presenter:
Alexander Cohen, MLS
Principal,  Aaron Cohen Associates
Croton-on-Hudson, New York

Registration fees: LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239; Student: $29

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing

Tech Requirements: This webinar uses GoToWebinar software, which may require a small do

For questions about this webinar or other LLAMA programs, contact: Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.

LLAMA Webinar: “Emotional Intelligence and Library Leadership”

Posted June 6, 2017 by freuland
Categories: ALA Updates, Continuing Education, Events, Leadership, LLAMA Updates, Management, News

The term emotional intelligence has been written about so much over the years that you might start to wonder if it’s a passing fad.   However, when it comes to managing people, as individuals or as members of an entire organization, it remains one of the most potent skills a manager can have.

The Library Leadership and Management Association (LLAMA) will present “Emotional Intelligence and Library Leadership,” at 1:30 – 3 p.m. (Central time) on Wednesday, August 23. Join us to learn about the four elements of the emotional intelligence framework (self-awareness, self-management, social awareness, and relationship management), and how their component parts play a critical role in effective library leaders.

After viewing this webinar, attendees will be able to:

– Clearly understand the concepts underlying emotional intelligence
– Define the four elements of emotional intelligence and how they apply to leadership
– Develop personal strategies for increasing your own emotional intelligence
– Understand how you can apply emotional intelligence to become a better library leader

This webinar will help participants increase their competency in emotional intelligence, one of LLAMA’s 14 foundational leadership competencies.

Who Should Attend: Library leaders at all levels who want an introduction to emotional intelligence; those wanting to know how to develop their emotional intelligence skills

Presenter: Jason Martin, associate dean, Middle Tennessee State University, Murfreesboro, Tennessee

Registration fees: LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239; Student: $29

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing

Tech Requirements: This webinar uses GoToWebinar software, which may require a small download

For questions about this webinar or other LLAMA programs, contact: Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.

In the Member Spotlight – Tyler Dzuba

Posted May 22, 2017 by kward
Categories: LLAMA Updates, News

Tyler Dzuba, Outreach Librarian for Academic Programming,  University of Rochester (NY), River Campus Libraries, is featured in the latest Member Spotlight. You can read about Tyler here.

Throughout the year, the Membership Committee features a new member in the Member Spotlight. It’s a great way for you to you meet your colleagues and find members with similar interests. To see yourself in the spotlight, just send an email to the Membership Committee with some basic information. A member of the committee will then follow up with you. It only takes a minute and the committee would love to hear from you.

LLAMA Webinar: Evidence-based Advocacy at National, State and Local Levels

Posted May 15, 2017 by freuland
Categories: ALA Updates, Continuing Education, Leadership, LLAMA Updates, Management, News

Tags: ,

Every librarian knows that public policies at the national, state and local level can have a huge impact on how resources are allocated to their library. However, many librarians have not been trained or encouraged to engage in advocacy at those levels. The Library Leadership and Management Association (LLAMA) will present “Evidence-based Advocacy at the National, State and Local Levels,” on Wed., June 7, at 1:30 – 3:00 pm (Central time). Join us to discover how evidence-based advocacy can help your library and how it can be applied on a national, state and local level for all types of libraries.

By the end of this webinar, participants will:

-Understand the process of policy making and how advocacy can influence that process.
-Be able to articulate a strategy for gathering and communicating evidence to decision makers.
-Identify national standards, statistics, and scholarship that contextualize local information.
-Understand the importance of data collecting and reporting as they relate to library advocacy
-Discover ongoing activities for data collection and reporting to reflect the 21st Century library
-Learn to articulate two strategies for collecting and reporting data

This webinar will help participants increase their competency in evidence-based decision making, one of LLAMA’s 14 foundational leadership competencies.

Who Should Attend: All librarians wanting to improve their ability to advocate on behalf of their libraries at a local, state or federal level.

Presenters: Lisa Hinchliffe, Professor, University of Illinois, Urbana, IL; Bob Dugan, Dean of Libraries, University of West Florida, Pensacola, FL

Registration: LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239; Student: $29

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing

Tech Requirements: This webinar uses GoToWebinar software, which may require a small do

For questions about this webinar or other LLAMA programs, contact: Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.

 

2017 PR XChange Awards Announced

Posted May 8, 2017 by freuland
Categories: 2017 Annual, ALA Updates, Awards, Events, LLAMA Updates, Public Relations and Marketing Community of Practice

The PR XChange Committee is delighted to announce the winners of this year’s PR XChange Awards Competition.  The PR XChange Committee is charged with coordinating the annual awards competition, under the direction of the Public Relations and Marketing Community of Practice, Library Leadership and Management Association (LLAMA).

Over 390 entries in print and electronic formats were submitted from over 100 institutions, including public, academic, school, state and special libraries.

Entries were appraised by a jury of 8 in-person judges and 15 virtual judges. Submissions were assessed based on the quality of content, format, design, creativity and originality. The jury, which included a group of talented marketing and communications professionals, graphic designers, several outreach librarians and a library marketing consultant, were impressed by the innovative and compelling work submitted by libraries.

This year there are 28 electronic winners and 30 print winners.   A complete listing of this year’s winners is available at http://bit.ly/2017-PRXChange-Winners

Winning entries will be on display at the PR XChange Event from 11:30 a.m. – 1:00 p.m. on Sunday, June 25, 2017  in the ALA Exhibit Hall – Special Events Area, at the ALA Annual Conference in Chicago, Illinois.

The PR XChange Event offers visitors the opportunity to view and take home sample promotional materials from libraries across North America. Approximately 1,000 ALA Annual Conference attendees visit the PR XChange event each year.

All libraries are invited to mail their promotional materials to be shared with colleagues at the PR XChange Event. Mailing instructions and labels can be found at http://www.ala.org/llama/2017-pr-xchange-mailing-labels

This year, the PR XChange Event has invited the following guests:

  • 2017 John Cotton Dana Library Public Relations Award Winners will display their award winning materials.
  • The 2017 Library Marketing and Communications Conference (LMCC) Planning Committee will be here to answer questions about the upcoming 2017 Conference
  • The ACRL Library Marketing and Outreach (LMaO) Interest Group will talk about their interest group
  • Kathy Dempsey will be giving away sample copies of Marketing Library Services newsletter, answering questions as the Libraries Are Essential marketing consultant, and selling copies of her book, The Accidental Library Marketer.
  • Rebecca Metzger (Chair of the Marketing and Communications Community of Practice) and incoming Chair Holly Flynn will be at the PR XChange to answer questions.
  • Rowman and Littlefield Publishers and ABC-CLIO will display and sell copies of some of their current library marketing books

Mark Aaron Polger, PR XChange Committee Chair
Public Relations and Marketing Community of Practice
Library Leadership and Management Association, a division of ALA
718-982-4065
MarkAaron.Polger@csi.cuny.edu

2017 PR Xchange mailing labels now available: send your samples in!

Posted May 5, 2017 by freuland
Categories: Uncategorized

If you’re wondering what to do with your back inventory of calendars, brochures, flyers, postcards, annual reports or other print collateral, LLAMA’s PR Exchange may be the answer! Send in your printed promotional materials now to share with colleagues at the 2017 PR Xchange program at ALA Annual conference in Chicago. Hundreds of conference attendees drop-in to this event each year to take home copies of PR materials from libraries across North America for their idea files. Please use the mailing labels at the link below to send quantities of at least 50 but no more than 100 each of your printed pieces to the convention center in advance of the PR Xchange program. Your materials will be put out for display and distribution at PR Xchange on Sunday, June 25 between 11:30 am-1:00 pm at McCormick Place, Exhibit Hall—Special events area.

Click here for mailing labels.

LLAMA Webinar: “Signs of the future: Using Digital Signage in Your Library”

Posted May 1, 2017 by freuland
Categories: ALA Updates, Continuing Education, Leadership, LLAMA Updates, Management, News

Tags:

The days of posting important announcements on a library bulletin board and hoping someone might see them are ending. Today’s digital signage offers many more visible and effective options. Using technologies such as LCD, LED, projection, and tablets to display content as digital images, video, streaming media, and other formats, digital signage can be found in more and more libraries today. The Library Leadership and Management Association (LLAMA) will present “Signs of the future: Using Digital Signage in Your Library,” on Wed., May 24, at 1:30 – 3:00 pm (Central time). Join us to learn tips and tricks for how to create digital signage using best practices, and how to make a case for adding affordable digital signage to your library.

By the end of this webinar, participants will learn how to:  

– Create inviting and memorable digital signage;
– Define, identify, and utilize the best practices for creating digital signage;
– Make the case to your stakeholders in support of adding digital signage;
– Gain access to, or have creative input into your library’s digital signage or event advertising

Who Should Attend: All librarians who are looking to add or improve digital signage in their libraries

Presenters:

Kathleen Phillips, Reference & Instruction Librarian, Marshall University, Charleston, West Virginia;  Lynne Edington, Director, South Charleston Library & Research Commons/Associate University Librarian, Marshall University, Charleston, West Virginia

Registration fees: LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239; Student: $29

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing

Tech Requirements: This webinar uses GoToWebinar software, which may require a small do

For questions about this webinar or other LLAMA programs, contact: Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.

John Cotton Dana Award Winners Announced

Posted April 24, 2017 by freuland
Categories: 2017 Annual, ALA Updates, Awards, LLAMA Updates, News

April 21, Chicago, IL — After many hours of deliberation the judges for this year’s John Cotton Dana Library Public Relations Awards competition announced eight winners.  Each winning library will receive a $10,000 award from the HW Wilson Foundation.  The following winners will be celebrated June 25 at an open reception sponsored by EBSCO during the American Library Association’s 2017 annual conference in Chicago.

The Columbus Metropolitan Library System (CML) for the Great Libraries Create campaign to raise funds to revitalize seven urban branches and two suburban branches, and make transformational changes to their Main Library. The Foundation created the Great Libraries Create campaign and CML created a very effective public awareness campaign to reach several objectives: generate additional gifts, welcome broad-based public participation and cultivate a culture of philanthropy for the library. By the end of 2016, they had a 148% increase in first-time individual donations over the previous year.

The Irving Public Library for their “Endless Stories” campaign to promote the North Texas Teen Book Festival. The free two-day festival featured 75 authors and attracted an impressive 8,000 attendees, becoming the largest library-sponsored teen book festival in the nation. By leveraging social media to engage authors and teens, partnerships with educators and sponsorship support from the regional transportation network, this campaign resulted in high impact for minimal financial investment.

The San Jose Public Library for a multi-lingual campaign to launch TeenHQ, a space designed by teens exclusively for teens. Using a comprehensive audience-focused strategy, the campaign reached well over 200,000 people with marketing tactics targeted to schools, parks, local businesses and recreation centers. The initiative resulted in 400 attendees on opening day, 84,000 social media impressions, news stories that ran for days, engagement interest from high tech companies and growing numbers of teens using TeenHQ.

The San Mateo County Libraries for their rebranding initiative Open for Exploration: Rebranding to Engage New Audiences. Their goal to revitalize and re-introduce the library to its community moved San Mateo to develop a beautifully engaging and visually appealing brand. Through this initiative, in which staff education and support for the new brand played a big role, the library increased the number of card holders by 45% and increased the number of visitors to its locations by almost 50,000, as well as increasing use of its website.

The San Francisco Public Library for its “Summer Stride: Read. Create. Explore.” collaboration with the National Park Service, which went from “tales to trails” with a unique twist on the traditional summer reading program. “Summer Stride” encouraged learning, reading, creating and exploring both inside the library and outside in the region’s majestic national parks. This wide-ranging initiative featured traditional tracking of time spent reading, enhanced by park trailheads inside library locations and weekend shuttles from neighborhood libraries to national park sites. Through appealing, consistent graphics that were carried through from the promotions to the program itself, the campaign captured the attention of the community, leading to a dramatic increase in summer reading participation.

The Saskatoon Public Library for “Better Than Ever,” a disruptive campaign created to communicate the libraries’ relevance while reminding patrons of its service offerings, in particular their digital media services. The campaign was created internally with the addition of a freelance copywriter and together they developed a bold campaign that achieved high impact while still being flexible enough to promote all of SPL’s services and collections through all marketing channels.

The University of Tennessee Libraries­ for their creative response to the challenge of connecting their subject-matter experts with students and faculty.  The “Information Is Our Game” marketing campaign used a sports theme to capture attention and highlight librarians’ expertise. They created trading cards, videos and social media posts featuring librarians in sports activities, detailing each librarian’s particular skills as an information professional.

The Whatcom County Library System for “My Modern Library,” a campaign designed to increase cardholders and library circulation (particularly, digital circulation). Whatcom County Library partnered with Red Rokk to create this campaign to promote the library’s digital services in a fresh and innovative way through email, social media, web ads, blogging, and media outreach. Part of this campaign involved the #BookBrainChallenge, a viral video challenge aimed at increasing new card sign-ups. A strong needs assessment with goals carried through to the evaluation. The campaign resulted in an 85% increase in digital circulation, more than doubled the goal for total circulation and cardholders, and broke the record for most card sign-ups ever in one month by 26%.

The John Cotton Dana Award honors outstanding library public relations.  Winners of the award receive a $10,000 cash award.  The program is managed by the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA).

NEW LLAMA Officers Elected

Posted April 18, 2017 by freuland
Categories: ALA Updates, Leadership, LLAMA Leadership, LLAMA Updates, News

The Library Leadership and Management Association announced today that Lynn Hoffman has been elected as the new President-elect. She is the Director of Operations for the Somerset County Library System of New Jersey in Bridgewater, New Jersey.

Upon hearing of her election, Hoffman said, “I am delighted to be able to serve as President-Elect during this exciting time of transition for LLAMA. We have a tremendous opportunity to model a dynamic transition for division activities, structure and function, and as the home of leadership and management continuing education for librarians of all types, in all positions, and at all points in their careers, LLAMA can draw from the wealth of skill and expertise of our membership to make reorganization a success.”

Hoffman will begin her term as president-elect in June 2017, and will become LLAMA President in 2018.

Also elected was Scott Muir as Director-at-Large, a new office supporting LLAMA’s reorganization.  Muir is Associate Provost Library Information Services at Rowan University, in Glassboro, New Jersey.

Asked about his reaction to his election, Muir said, “As a person who loves change in organizations, I look forward to becoming even more involved as LLAMA continues restructuring. I have enjoyed working with the Board and staff over the last years, and I believe LLAMA has much to offer. I think LLAMA is on the right track and I look forward to being a part of leading this process.”

Muir will begin his 3-year term in June 2017.