LEADS from LLAMA

If you are looking for a way to add value to your public library, then expanding teen services may be the perfect solution. The Library Leadership & Management Association (LLAMA) and the Young Adult Library Services Association (YALSA) will present “Increase your library’s value in the community by amping up teen services” on Wednesday, June 12, from 1:30 to 3:00 p.m. Central time.

Presenter Mary Hastler is the director of Harford County Public Library in Belcamp, Maryland.
This webinar is geared towards public library administrators and directors.

Participants will learn:
• how a teen space can add value to the library & increase patron satisfaction
• key data and research that you can use to make the case for teen services
• national guidelines from YALSA to use to evaluate your library’s overall success in teen services
• funding sources available for teen-focused programs and services

Fees:
LLAMA and YALSA members: $49
Non-LLAMA/YALSA member $59
LLAMA/YALSA group rate (5 or more people at one site) $199
Non-LLAMA/YALSA group rate (5 or more people at one site) $239
Register online: http://tinyurl.com/3zhtecm

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association

About the Young Adult Library Services Association
For more than 50 years, YALSA has worked to build the capacity of libraries and librarians to engage, serve and empower teens. For more information about YALSA or to access national guidelines and other resources go to www.ala.org/yalsa, or contact the YALSA office by phone, 800-545-2433, ext. 4390; or e-mail: yalsa@ala.org.

Jennifer Keach

Is there one personality type that makes the best library leaders? And what if you don’t happen to be that type? The reality is that almost any personality type can develop into an effective library leader by understanding themselves and the people they work with.

The Library Leadership & Management Association (LLAMA) will present “Library Leadership and the Myers-Briggs Type Indicator®” from 1:30 to 3:00 p.m. Central time on Wednesday, June 5, 2013.

Presenter Jennifer A Keach is Director of Digital Services at James Madison University, Harrisonburg, Virginia. She is a certified Myers-Briggs Type Indicator (MBTI®) facilitator.

Participants will:
• Identify what their Myers-Briggs Type Indicator® can tell them about their leadership style
• Learn about the most common personality types among librarians
• Learn how to embrace individual leadership strengths when leading others
• Identify strategies for developing “non-preference” skills related to leadership

This webinar will include a very brief refresher/overview of the MBTI® and will focus on applying your MBTI® type. It will not include the completion and interpretation of the MBTI®. To get the most out of the workshop, participants are encouraged to identify their MBTI® type beforehand.

Some options for identifying your type are available here: http://www.ala.org/llama/mbti%C2%AE-resources

Fees:
LLAMA member: $49
Non-LLAMA member $59
LLAMA group rate (5 or more people at one site) $199
Non-LLAMA group rate (5 or more people at one site) $239

Register online: http://tinyurl.com/3zhtecm

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association

April 17, 2013

CHICAGO — Eight libraries were selected for the 2013 John Cotton Dana Award, honoring outstanding library public relations and marketing with a $10,000 award and plaque.  This award has been given continuously since 1946 and is sponsored by EBSCO, the H.W. Wilson Foundation and the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA).  It is considered to be the most prestigious of all library awards in the field of public relations and marketing.

“This was a very difficult judging year,” said award committee chair Kim Terry. “The quality was outstanding. We had entries from a variety of libraries. Many of the submissions came from small-to medium-sized libraries.  In these challenging economic times, It’s amazing how wonderfully gifted libraries are at leveraging what they have to produce effective marketing campaigns.

The John Cotton Dana Awards will be presented at a reception sponsored by EBSCO on Sun., June 30, 4:30 – 6:00 p.m. during the ALA Annual Conference in Chicago.

Eight libraries were honored:

The Craighead County Jonesboro (Arkansas) Public Library “Meme Your Library” campaign engaged their community in a new way and positioned them as a 21st Century Library. The campaign, styled after popular e-cards, resulted in increases in usage both physically and virtually, including an increase in mobile site visits by 118% and program participation by more than 100%.

In 2010 Hood River County Library (Oregon) district closed due to lack of funding. One year later, after a ballot measure to reopen the libraries passed by only 53%, the libraries reopened as an independent government agency needing to reboot their relationship with the community. The library’s outreach efforts included hiring bilingual staff, joining community organizations and bringing library services out into the neighborhoods. Despite being open only 25 hours per week for several months, circulation increased 5.2% and program attendance was up 20%.

The Lawrence (Kansas) Public Library engaged the community in the celebration of Banned Books Week by having local artists competitively design a week’s worth of trading cards.  These unique cards succeeded in actively involving the arts community, putting a new marketing twist on typical banned books activities.  The campaign attracted collectors and nationwide media attention.

Mid-Continent (Missouri) Public Library developed a cohesive and comprehensive rebranding campaign around the concept of “access” to help shift the perceptions of libraries in their community. The creative “Access Your World” campaign was embraced by library staff and community members alike, indicated by increased usage of online services and customers proudly touting their Access Passes (formerly known as library cards).

Richland Library (South Carolina) used customer experience workshops with 400 staff members to “change from the inside out”, identifying the Library’s brand promises to the Richland community. The brand promises became the Library’s foundation for defining what the customer can expect from the library.

The Robert E. Kennedy Library at Cal Poly (California) inspired its students and others around the world to declare, “I’m with the Banned,” through virtual outreach and library programming during 2012 Banned Books Week.  An interactive website invited participation from more than 6,000 visitors, and dozens of libraries across the nation linked to the site. Cal Poly students gained awareness of the issue of banned books through multiple channels, including craftwork, t-shirts, exhibits, and interviews, and a capacity crowd of 500-plus community members attended author Stephen Chbosky’s week-ending talk.

The Santa Clara City (California) Library launched the Project BEST campaign to educate the community about a new California law mandating that all food service employees complete the Food Handler Certification Program. As part of this campaign, the library positioned itself as a resource for job skills development. To this end, the library held 26 food handler classes resulting in 130 students obtaining food handler certification, assisted over 550 people at job workshops, and held a job fair attended by 13 companies and 375 potential job seekers.

Texas Tech Universities (Texas) used several print and electronic channels—even 3-D animation –to successfully reach its student population through six keywords: Action, Create, Help, Relax, Green, and Connect.  The creative graphical representations of these words could be seen all over campus, and the results were impressive, including a 110% increase in student use of the library’s e-resources and a 60% increase in Facebook fans.