Announcing Eight winners of the 2014 John Cotton Dana Library Public Relations Award

Posted April 24, 2014 by freuland
Categories: Uncategorized

The John Cotton Dana Award, provided in conjunction with the H.W. Wilson Foundation, EBSCO the Library Leadership and Management Association, a division of the American Library Association, honors outstanding library public relations. In recognition of their achievement, John Cotton Dana award winners each receive a $10,000 cash award from the H.W. Wilson Foundation.

This year the John Cotton Dana Award judges were pleased to review 83 submissions.  As in past years, it took several weeks to narrow down the field, filled as it is with such creative, innovative and well-executed public relations campaigns from academic, public, and special libraries.  It is always a huge challenge to select eight winners.  This year those winners are:

Birmingham Public Library for “Letter from Birmingham Jail: A Worldwide Celebration”

On April 16, 2013, fifty years to the day since Martin Luther King, Jr. wrote it, 10,000 people worldwide read his Letter from Birmingham Jail.  Thanks to the Birmingham Public Library’s strategic focus, strong research to identify key audiences, and effective use of social media, readings took place in 33 states in the US and in twenty countries, from South Africa to Iceland.

Champaign Public Library for “Show Some Library Love”

Looking for a creative approach to fundraising and increasing awareness, the Champaign Public Library Foundation developed the “Show Some Library Love Fundraising Campaign.” The campaign used a photobooth to encourage community involvement and then used those images in a simple and consistent way throughout campaign materials. They clearly established goals for fundraising and increasing awareness with target audiences and were successful at reaching those goals. The personal images, along with a call to action and a sense of urgency encouraged the community to both identify with the campaign and then act upon it.

Kitsap Regional Library for their Traveling Book Campaign

The staff at Kitsap Regional Library used technology and guerilla marketing techniques to connect their local community around the book The Leisure Seeker. Books were placed in spots around town – on park benches, hanging from trees, in balloons in the town fountain – where people would stumble upon them unexpectedly. People were prompted to read the book and pass it along. The result was a community read that was fun, accessible and reached an audience that the library might not have captured otherwise. Most impressive was that staff was engaged and excited about the project, sparking curiosity, building an emotional connection with the library and connecting the larger community through reading.

North Carolina State, James B. Hunt Jr. Library, for “The Library of the Future”

In anticipation of the opening of a beautiful new facility, the staff at NC State’s James B. Hunt Jr. Library created a bold, new campaign that helped the community imagine “The Library of the Future.” One of the most successful parts of this campaign was the unique, playful voice used through all of its messaging. Yet beyond the great technology, incredible facility and impressive media coverage, the true star of this campaign was the way the community told the story. Students were asked to imagine themselves in the space, and they took to the challenge wholeheartedly.

Sacramento for “The Poe Project”

The Sacramento Public Library took the One Book campaign to a new level in 2013. They partnered with a local author and designed and printed their own book, The Slender Poe, which was tailored to their community. Unique partnerships, including the introduction of the Edgar Allan Porter locally brewed beer, increased program attendance by 284% over the previous year.

Texas A & M for “Deeper Than Swords: 2-day celebration of George RR Martin.” 

The Texas A & M University Libraries, through a 2-day event-filled celebration of George RR Martin titled “Deeper Than Swords,” gained national attention for its special collection of science fiction and fantasy materials, headlined by Martin’s collection of papers. More than 3,000 people attended the campus events, including a capacity crowd of 2,500 for Martin’s auditorium talk.

University of Texas, San Antonio, for “Ask Us Anything”

The library developed this campaign to help the campus improve student retention by making the library staff more accessible to its high-needs student population. The library staff, with its new identity as the Blue Crew, demonstrated their eagerness to hear all student questions through innovative strategies such as collecting questions on blue post-it notes stuck on library display windows (example: “how much sleep do I really need?”). The UTSA Libraries recorded a 48% increase in reference questions in 2013.

Wells County, Indiana for “Your Go-To Spot”

With an operating budget of $2.1 million, Wells County Library illustrated the significant impact a library can make on a limited budget. Their appealing and consistently applied “Your Go-To Spot” rebranding campaign resulted in a 40% increase in circulation in 2013 over 2012, as well as a 153% increase in database usage.

The winning entrants will receive their awards – complete with $10,000 checks to each winner – at the American Library Association’s annual conference in Las Vegas, Nevada, on June 29, 2014.  Their entries will also be featured in a gallery on the John Cotton Dana Library Public Relations Award website.  Visit to take a look!



Share your print materials at LLAMA’s PR X-change in Las Vegas

Posted April 23, 2014 by freuland
Categories: 2014 Annual, ALA Conferences, Awards, LLAMA Sections, LLAMA Updates, News, Public Relations & Marketing

Are you wondering how to put your back inventory of calendars, brochures, flyers, postcards, annual reports and other print collateral to good use? Send in your printed promotional materials now to share with colleagues at the 2014 PR Xchange program at ALA Annual conference in Las Vegas, NV.  Hundreds of conference attendees drop-in to the PR Xchange event each year to take home copies of PR materials from libraries across North America for their idea files. Please use the mailing labels at the link below to send quantities of at least 250 but no more than 1000 each of your printed pieces to the convention center in advance of the PR Xchange program. Your materials will be put out for display and distribution at PR Xchange on Sunday, June 29 between 11am-1:30pm in the Las Vegas Convention Center, Exhibit Hall—Special events area. Click here for mailing labels.

“Interviewing Tips to Get a Job” now available as a free recording

Posted April 18, 2014 by freuland
Categories: Continuing Education, Leadership, LLAMA Leadership, LLAMA Sections, LLAMA Updates, News, Uncategorized

Sharon Holderman

LLAMA’s recent webinar, “Interviewing Tips to Get a Job,” is now available as a free recording at  This webinar helps prepare participants for interviewing and offers insight into the interviewing process from the employer’s viewpoint.  It includes examples of interviewing behavior and questions/answers to illustrate how to best prepare for impressing potential employers.

Presenter Sharon Holderman is the Coordinator of Public Services at Tennessee Technological University, Cookeville, Tennessee.


ALA Leadership Institute Application Due April 25

Posted April 18, 2014 by kward
Categories: ALA Updates, LLAMA Updates

Applications for the 2014 “Leading to the Future” ALA Leadership Institute (August 10-14), are due Friday, April 25. Participants last year described the immersive program as a “life-changing time,” and that it felt like a think tank of 40 “energetic, talented, and visionary” librarians from all types of libraries, offering much learning from fellow participants. It will be led again by Maureen Sullivan and Kathryn Deiss, helping future library leaders develop and practice their leadership skills in areas critical to their libraries’ future.  Please see the ALA Leadership Institute homepage for additional information and an application.

New Member Spotlight Posted

Posted April 15, 2014 by kward
Categories: News

Mitchell smallW. Bede Mitchell, Dean of the Library at Georgia Southern University, is featured in the latest Member Spotlight. You can read about Bede here.

Throughout the year, the Membership Committee features a new member in the Member Spotlight. It’s a great way for you to you meet your colleagues and find members with similar interests.

To see yourself in the spotlight, just send an email to the Membership Committee with some basic information. A member of the committee will then follow up with you. It only takes a minute and the committee would love to hear from you.


LLAMA Webinar Shows the How’s and Why’s of Website Data Collection

Posted April 14, 2014 by freuland
Categories: Continuing Education, Leadership, LLAMA Leadership, LLAMA Sections, LLAMA Updates, Management, Measurement, Assessment, and Evaluation, News, Uncategorized

The Library Leadership and Management Association (LLAMA) will present “Methods for Digging Deeper: Examining Web Services through the Lens of Data-based Decision Making” on Wed.,  May 28, at 1:30 – 3:00 PM (Central time).

This webinar will discuss why it’s important to collect data about your web site and services, and how this data can create a foundation for assessment and improvement initiatives. Specific tools to be demonstrated will include Google Analytics and Loop11.

By the end of this webinar participants will:

  • Understand specific principles and tools for web-based use testing
  • Learn methods for conducting web site testing online
  • Have a greater awareness of the role and usefulness of web analytics and the data it provides
  • Understand how to apply web analytics data to discern success with web site interactions

Presenter:  Rebekah Kilzer, Director, Clark Memorial Library, Shawnee State University, Portsmouth, Ohio

Target audiences:  library managers and administrators, Web/Online services librarians, assessment librarians, and anyone interested in assessment.

LLAMA member: $49
Non-LLAMA member $59
LLAMA group rate (5 or more people at one site) $199
Non-LLAMA group rate (5 or more people at one site) $239

Register online:

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

For questions about this webinar or other LLAMA programs, contact Fred Reuland.

LLAMA Webinar Explores New Digital Media Commons for Northeastern University

Posted April 8, 2014 by freuland
Categories: Uncategorized

The age of the digital media commons has arrived, leaving in its wake yesterday’s traditional academic library.   But how do library planners begin to make this dramatic transition?   The Library Leadership and Management Association (LLAMA) will present “A New Digital Media Commons for Northeastern University,” on Wed., May 7 at 1:30 – 3:00 PM (Central time).

This webinar will present practical techniques that were used during the 2012 renovation of Northeastern University’s main library.  This renovation created a new setting for collaborative learning.  Administrators requested that the work be done on an accelerated schedule within a fixed budget.  In addition, all library operations needed to continue uninterrupted on a 24/7 basis throughout the course of construction.

Wilson Architects worked closely with the library, the College of Media and Design, the Information Technology Group, facilities planning and student and faculty groups to develop a unified vision for the library renovation and manage the complex implementation process.

The result is a new Digital Media Commons that completely changes the way in which students, faculty, and staff learn, educate, and collaborate.

Webinar participants will learn:

-          Key environmental trends affecting campus libraries
-          How to create shared visions for a diverse constituency
-          Master planning to integrate emerging digital technologies
-          How to use prototypes to test design concepts
-          Construction Phasing strategies that preserve library functionality
-          Cost estimating techniques that ensure accurate budgets
-          New approaches to interior design that support digital collaboration

Presenters: Elizabeth Habich, Director Administration and Finance, Northeastern University Libraries;  Mark Allen, Principal, Wilson Architects;  Kevin Triplett, Associate, Wilson Architects, Boston

LLAMA member: $49
Non-LLAMA member $59
LLAMA group rate (5 or more people at one site) $199
Non-LLAMA group rate (5 or more people at one site) $239

Register online:

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

For questions about this webinar or other LLAMA programs, contact Fred Reuland.

Reminder: ALA/LLAMA Election is Open

Posted March 26, 2014 by kward
Categories: ALA Updates

Please remember to vote in the 2014 ALA/LLAMA election.  If you were a LLAMA member as of January 31, 2014, you should have received an email with a unique passcode and information about how to vote.  If you have problems accessing your ballot, contact

Voting began March 19, and online ballots will be available until 11:59 p.m. on April 25, 2014.  On May 2, the ALA Election Committee will meet to certify the election and the results will then be announced.

Your Guide to the 2014 Elections:
Election Guide 2014 (PDF)
Election Guide 2014 (flipbook)

For more information on ALA candidates see:

LLAMA Webinar Explores Rubrics for Hiring and Evaluation

Posted March 24, 2014 by freuland
Categories: ALA Updates, Continuing Education, Education, Events, Leadership, LLAMA Leadership, LLAMA Sections, LLAMA Updates, Management, News, Uncategorized

If you are looking for a fairer and more accurate way to select new hires or evaluate current employees, using rubrics may be just the tool you need.  The Library Leadership and Management Association (LLAMA) will present “Keeping it Fair: Using Rubrics in Hiring and Evaluations” on Wed., Apr. 23, at 1:30 – 3:00 PM (Central time).

A rubric is a tool that delineates specific expectations for varying levels of competency. Commonly used in teaching situations for appraising research papers or projects and allocating grades, they also help compare potential candidates or existing staff against expectations. They can be used effectively in two situations related to human resources in libraries: evaluation of job candidates and annual performance reviews of existing professionals and paraprofessionals.

This presentation will introduce the topic of rubrics and describe best practices in their construction. We will outline their utility in reviewing job applicants equitably, and then exemplify their use in unbiased performance reviews.

By the end of this webinar participants will:

  • learn the basic construction of rubrics
  • learn how to apply rubrics in selecting employees
  • gain knowledge of how to use rubrics in annual performance reviews

Presenters:  Sian Brannon, Ph.D., Assistant Dean for Collection Management, University of North Texas Libraries,  Julie Leuzinger, Department Head, Eagle Commons Library, University of North Texas Libraries

LLAMA member: $49
Non-LLAMA member $59
LLAMA group rate (5 or more people at one site) $199
Non-LLAMA group rate (5 or more people at one site) $239

Register online:

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

For questions about this webinar or other LLAMA programs, contact Fred Reuland.

About the Library Leadership and Management Association
The Library Leadership and Management Association ( advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.


LL&M Seeks Associate Editor

Posted March 20, 2014 by kward
Categories: LL&M, News, Publications

LLAMA is accepting applications for associate editor of LL&M.  The position requires a four-year commitment: two years as associate editor (2014-16) and two as editor (2016-18).  The term will begin this fall with Volume 29.

Position Description: The role of the associate editor has varied over the years, and will be finalized in consultation with the editor based on the incumbent’s specific skills. The associate editor must attend the ALA Midwinter Meeting and Annual Conference, with emphasis on attending LLAMA section and committee meetings. He or she also serves as an ex-officio member of the LLAMA Board of Directors and the LL&M Editorial Board.

Position Requirements:

  • Experience with writing and publishing in a print or electronic environment and/or demonstrated editorial experience
  • Familiarity with emerging technologies in publishing; experience with Open Journal Systems is a plus
  • Interest in and knowledge of leadership issues relevant to libraries, and a familiarity with management and leadership literature in general
  • Knowledge of LLAMA and its goals (see the Strategic Plan)
  • LLAMA membership and some ALA experience

Compensation: An annual stipend of $1,750 is provided to defray travel and/or editorial expenses. Complimentary conference registration is also provided.

To apply, please send the following: 

  • A cover letter that addresses the requirements listed above and that summarizes your editorial philosophy
  • Two to four samples of written work or editorial activities
  • A current resume
  • Two references

Documents should be emailed by May 1, 2014, to Kerry Ward, LLAMA Executive Director at

Applications will be confirmed via email and finalists will be interviewed at the 2014 ALA Annual Conference in Las Vegas.

For questions about the journal and the editorial roles, feel free to contact current editor Beth Blakesley or incoming editor Brad Eden.