John Cotton Dana Library Public Relations Award competition open for 2008

Competition is open now for the 2008 John Cotton Dana Library Public Relations Award contest, sponsored by the H. W. Wilson Company, the H. W. Wilson Foundation and the Library Administration and Management Association (LAMA), a division of the American Library Association (ALA). The deadline for entries is December 6, 2007.

Inaugurated in 1946, the John Cotton Dana Award honors effective strategic communication: the art and craft of getting the right message to the right audience at the right time and getting the right results. Entries may represent any library public relations program that supports a specific project, goal, activity or a sustained ongoing program (e.g. the promotion of a summer reading program, a year-long centennial celebration, fundraising for a new college library, an awareness campaign or an innovative partnership in the community). Entries are judged on the quality of their strategic communication campaign as presented in a clear, concise visual display and narrative. Details, tips, evaluation guidelines, downloadable entry forms, entry checklists and examples of previous winning entries are available online at

The contest is open to all libraries and agencies that promote library service. Entries can be for calendar year 2007 (January-December), school year 2006-2007 (Fall-Spring) or any special project that ends in 2007.

A committee of the LAMA Public Relations and Marketing Section judges the completed entries at the 2008 American Library Association (ALA) Midwinter Meeting. The awards and $3,000 cash grants will be presented during the 2008 ALA Annual Conference in Anaheim, Calif.

For more information, visit and click on navigation item “Awards,” or contact Fred Reuland, LAMA marketing specialist, at 50 E. Huron St., Chicago, IL 60611; phone 1-800-545-2433 x5032; e-mail; fax:(312)280-2169.

The mission of the Library Administration and Management Association ( is to encourage and nurture current and future library leaders, and to develop and promote outstanding leadership and management practices. LAMA is a division of the American Library Association.

An icon in the library community for 108 years, H.W. Wilson ( is dedicated to providing the highest-quality web and print resources in the world. H.W. Wilson products are familiar to generations of library users as standard tools in college, public and professional libraries worldwide.

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