LLAMA webinar explores marketing with Facebook

Are you making the most of Facebook for marketing your library?  The Library Leadership and Management Association (LLAMA) will present “If they like you, they will come: Leveraging Facebook ads for your library”, on Wed., Nov. 5, at 1:30 – 3:00 PM (Central time). This webinar will feature proven examples of using Facebook to successfully publicize significant library programs.

By the end of this webinar, participants will:

  • Understand the importance of including social media advertising in their marketing plans.
  • Be familiar with various Facebook campaign objectives, bidding models and sample scenarios in which Facebook advertising could boost their library’s social media presence.
  • Have a clear understanding of the difference between paid ʺsponsored storiesʺ and ʺboost your posts.ʺ
  • Learn best practices for getting the maximum amount of attention from your patron base.
  • Be familiar with additional paid options that can attract individuals to ʺlikeʺ your organization’s page and educate them about your important programs, events and key services.

Presenters:  Allison Moonitz, Assistant Director, Mahwah Public Library, Mahwah, New Jersey;  Kurt Hadeler, Director, Mahwah Public Library, NJ

Fees: LLAMA member: $49 Non-LLAMA member $59 LLAMA group rate (5 or more people at one site) $199 Non-LLAMA group rate (5 or more people at one site) $239

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem!  If you register, you will automatically receive a link to the recorded version for later viewing.

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

Explore posts in the same categories: ALA Updates, Continuing Education, LLAMA Updates, News, Public Relations & Marketing, Uncategorized

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