LEADS from LLAMA

Libraries of all types and sizes, share your creative, great public relations efforts with your colleagues! Gain international exposure for your library’s best marketing and promotional items by sending them to “Swap & Shop: Celebrate PR!”, at Annual Conference in Washington, D.C.

The annual Swap & Shop event will be held from 11 a.m. to 1:30 p.m. Sunday, June 24, in the Washington Convention Center Special Events Area, behind Aisle 600 on the exhibit floor. Library professionals will have the opportunity to fill their free tote bag full of the very best ideas in library public relations (annual reports, newsletters, reading promotions, and more). More than 850 library professionals attended Swap & Shop in 2006.

Items must be received by Friday, June 15. All shipments (please send 100-200 copies of your items) must include a Swap & Shop Shipping label, available on the web in PDF.

ALA Annual Conference
Swap & Shop – Special Event Area
C/O GES Exposition Services
4900 Beech Road
Temple Hills, MD 20748

We will display your materials proudly at Swap & Shop, which will also feature the winners of the Best of Show (a juried selection of the best PR materials produced in the past year), the 2007 John Cotton Dana Awards for outstanding achievement in library public relations, a PR Makeover, and more.

For more information contact: Luke Vilelle, Chair, Swap & Shop, at the Virginia Tech Libraries, (540) 231-1108 or lvilelle@vt.edu.

Swap & Shop is sponsored by the Swap & Shop Committee, from the Public Relations and Marketing Section of the Library Administration
& Management Association (LAMA) Division of ALA.

[Minor edit – fixed bad link, 05/30/07]

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