LEADS from LLAMA

For Immediate Release

Monday June 15, 2015— LLAMA’s Public Relations and Marketing Section (PRMS) PR Xchange Committee is delighted to announce the winners of this year’s “PR Xchange Award Competition” for library publicity materials. Nearly 375 entries in print and electronic formats were submitted from over 100 institutions including public, academic, school, state, and special libraries. Entries were appraised by a jury of seven library marketing and communications professionals on the quality of content, format, design, creativity, and originality. This year we are awarding 32 winners who submitted their printed materials and 28 winners who submitted their materials electronically.

This year, the jury of 7 people included : an architect, a library marketing consultant, a library school professor with experience in graphic design, and several librarians who work in marketing and/or outreach. The jury was very impressed by the innovative and compelling work submitted by libraries.

A complete listing of this year’s winners is available at: http://tinyurl.com/prxchange-winners-2015

Our slideshow is coming soon!

Winning entries will be on display at the PR Xchange Program at the ALA Annual Conference in San Francisco, CA  on Sunday, June 28, from 11:00 am – 1:30 pm in the Special Events area in the ALA Exhibit hall. Award certificates will be presented at 12:30 pm. Limited quantities of the winning entry materials will be available for conference attendees to take home.

The PR Xchange offers visitors the opportunity to view and take home sample promotional materials from libraries across North America. Approximately one thousand ALA Annual Conference attendees visit the PR Xchange event each year. This year, several vendor tables will provide additional value to those looking to improve their libraries’ marketing and communications efforts:

• Kathy Dempsey will be giving away sample copies of Marketing Library Services Newsletter and selling “Libraries Are Essential” bumper stickers and her book, “The Accidental Library Marketer”
• Debra Lucas will promote her new book “Marketing the Library in the 21st Century”
• Come meet the 2015 John Cotton Dana Award Winners and their winning entries.

Libraries can still send library publicity materials to be shared with colleagues at the PR Xchange program. Mailing instructions and labels can be found here: http://www.ala.org/llama/pr-xchange-mailing-labels

For more information, please contact Mark Aaron Polger, Chair of the PR Xchange Committee, at MarkAaron.Polger@csi.cuny.edu

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