LEADS from LLAMA

Are you making the most of Facebook for marketing your library?  The Library Leadership and Management Association (LLAMA) will present “If they like you, they will come: Leveraging Facebook ads for your library”, on Wed., Nov. 5, at 1:30 – 3:00 PM (Central time). This webinar will feature proven examples of using Facebook to successfully publicize significant library programs.

By the end of this webinar, participants will:

• Understand the importance of including social media advertising in their marketing plans.
• Be familiar with various Facebook campaign objectives, bidding models and sample scenarios in which Facebook advertising could boost their library’s social media presence.
• Have a clear understanding of the difference between paid ʺsponsored storiesʺ and ʺboost your posts.ʺ
• Learn best practices for getting the maximum amount of attention from your patron base.
• Be familiar with additional paid options that can attract individuals to ʺlikeʺ your organization’s page and educate them about your important programs, events and key services.

Presenters:  Allison Moonitz, Assistant Director, Mahwah Public Library, Mahwah, New Jersey;  Kurt Hadeler, Director, Mahwah Public Library, NJ

Fees: LLAMA member: $49 Non-LLAMA member $59 LLAMA group rate (5 or more people at one site) $199 Non-LLAMA group rate (5 or more people at one site) $239

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem!  If you register, you will automatically receive a link to the recorded version for later viewing.

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

This entry was posted on October 10, 2014 at 9:13 am and is filed under ALA Updates, Continuing Education, LLAMA Updates, News, Public Relations & Marketing, Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: advertizing, Facebook, marketing