PRMS will present “Is it time to reevaluate your library’s marketing?”

Is your marketing haphazard, stale or non-existent? Library marketing doesn’t have to be ho-hum. It may be time for a change. Join some recent John Cotton Dana Library Public Relations Award winners as they share some dynamic marketing strategies that enhanced their community profile, created staff buy-in and engaged new patrons and partners.
This program will be held at the American Library Association Meeting on Saturday, June 23, 2012. The time is 4:00 – 5:30 p.m. and the location is in the Anaheim Convention Center Room 304 AB.
Speakers include: Marsha Iverson, King County Library District (Washington), Sheila Hatchell, Minnesota Department of Transportation Library, Judy Card and Alice Pierotti, First Regional Library System (Mississippi), Kim Terry, Metropolitan Library System (Oklahoma) and Judith Gibbons, Library Consultant (Kentucky).
The program is sponsored by the Library Leadership Administration and Management Association’s Public Relations and Marketing Section. The American Library Association Public Awareness Committee is the co-sponsor. The John Cotton Dana Library Public Relations Award is provided in conjunction with the H.W. Wilson Foundation, the American Library Association and EBSCO Publishing.
For more information, contact Judith Gibbons at

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